RISE Botanicals:
Adaptogenic Beverages
2021
Client: RISE
The brand creation of RISE Botanicals, a new product line combining kombucha with adaptogenic botanicals to expand the brand's wellness-driven identity.
RISE Botanicals, is a line of sparkling adaptogenic beverages from Montreal’s RISE Kombucha, we built the brand from the ground up—developing the visual identity, packaging, digital assets, and directing the product photography.
Each element was designed to reflect the line’s organic, plant- and mushroom-based ingredients while highlighting functional benefits like focus, boost, relaxation, and renewed energy. With an editorial approach, we created clean layouts, ingredient-forward visuals, and a clear functional hierarchy, while guiding photography to showcase the beverages in a natural, elevated way.
The result is a cohesive brand experience that positions Rise Botanicals as a modern, thoughtful evolution of the RISE ecosystem, bridging wellness, flavour, and everyday functionality.
Creative Direction, Packaging, Digital, Motion
Creative Direction & Design
ThirtyTwo Studio
Motion: Nicolas Varela (Polygraph)
Photography: Studio Kay
RISE Team:
Laurie Castels
Tamara Segall
ThirtyTwo.Studio
32S
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