Hatley Kids
FW23 Campaign

Campaign art direction for Hatley Kids’ FW23 Back-to-School campaign, capturing the joyful nostalgia of everyday childhood moments.

Role:
Art Direction

Year:
2022

For Hatley’s FW23 Back to School campaign, we directed a playful and nostalgic photoshoot set in a real Canadian school, capturing the spirit of fall through the eyes of children. Our approach focused on creating a warm, welcoming atmosphere—one that feels honest, curious, and full of life.

The imagery blends the everyday charm of school routines with light moments of wonder and imagination. From classroom corners to leaf-strewn playgrounds, each scene was designed to feel familiar yet quietly magical, allowing the clothing to shine through natural movement and authentic emotion.

With a focus on colour, comfort, and personality, this campaign brings Hatley’s signature aesthetic to life in a way that feels both timeless and effortlessly joyful.

Deliverables
Art Direction for photoshoot campaign

Credits
Photographer [Adam Stein]
Lighting [Tom Berthelot]
Photo Assistant [Thibaut Ketterer]
Photographer Assistant [Ian Hamilton]
Digital Tech [Fred Boudreault]
Stylist [Gwyn Kirby]
Prop Stylist [Stephanie Saunders]
MUA [Geneviève Hardy]
Photo Retouching [Jessika Chiasson]