Hatley Kids: FW23
Back to School Campaign

2022

Client: Hatley

A joyful, nostalgic glimpse into the everyday magic of back-to-school season, captured through a warm and playful lens.

For Hatley’s FW23 Back to School campaign, we directed a playful and nostalgic photoshoot set in a real Canadian school, capturing the spirit of fall through the eyes of children. Our approach focused on creating a warm, welcoming atmosphere—one that feels honest, curious, and full of life.

The imagery blends the everyday charm of school routines with light moments of wonder and imagination. From classroom corners to leaf-strewn playgrounds, each scene was designed to feel familiar yet quietly magical, allowing the clothing to shine through natural movement and authentic emotion.

With a focus on colour, comfort, and personality, this campaign brings Hatley’s signature aesthetic to life in a way that feels both timeless and effortlessly joyful.

Art Direction: ThirtyTwo Studio

Photographer: Adam Stein
Lighting: Tom Berthelot
Photo Assistant: Thibaut Ketterer
Photographer Assistant: Ian Hamilton
Digital Tech: Fred Boudreault
Stylist: Gwyn Kirby
MUA: Geneviève Hardy
Photo Retouching: Jessika Chiasson