Onda Technology
"Compras que conectan, historias que nos unen"

Onda is a live-commerce marketplace from Mexico, merging streaming and e-commerce into a real-time auction experience. Users can buy and sell collectibles such as trading cards, toys, and streetwear within an interactive, community-driven platform built for the Latin American market.

Our mandate was to define Onda’s brand and build a clean, contemporary system designed to evolve and differentiate. We evolved the existing logo into a more dynamic and cohesive form, and developed a visual language anchored in what drives Onda forward: its community.

Role:
Creative Direction
Art Direction
Visual Identity
Brand Guidelines
Motion Design
UI/UX Design
Collateral

Year:
2025

Onda is a live-commerce marketplace from Mexico, merging streaming and e-commerce into a real-time auction experience. Users can buy and sell collectibles such as trading cards, toys, and streetwear within an interactive, community-driven platform built for the Latin American market.

Our mandate was to define Onda’s brand and build a clean, contemporary system designed to evolve and differentiate. We evolved the existing logo into a more dynamic and cohesive form, and developed a visual language anchored in what drives Onda forward: its community.

Role:
Creative Direction
Art Direction
Visual Identity
Brand Guidelines
UI/UX
Collateral

Year
2025

onda-technologies-street-poster-advertising

Onda lives at the intersection of collectors, sellers, art, and technology. More than a marketplace, it’s a cultural hub where a single item, a dedicated collector, or a passionate seller can spark a new movement. The brand needed guidelines that could capture this duality — the power of the individual and the strength of the collective — in a way that felt both inspiring and practical.

We started by defining Onda’s essence: individuality fuels collective progress. Every contribution, no matter how small, has the potential to inspire, reshape, and redefine. From there, we built a framework that shifted focus away from transactions and toward stories. Onda isn’t just about objects; it’s about the people behind them, the narratives they carry, and the ideas they bring to life.

The guidelines translate this vision into a clear system. A voice that is confident and inclusive. A visual language that is clean and contemporary, yet flexible enough to evolve. Templates and examples that empower teams and collaborators without limiting creativity. Every detail was designed to make the brand feel purposeful, consistent, and alive.

The result is more than a manual. Onda’s brand guidelines act as a narrative compass, protecting the integrity of the identity while giving it room to grow. They ensure the brand stays true to its vision — whether telling the story of a single collector or amplifying the force of an entire community.

Deliverables
Creative Direction
Art Direction
Visual Identity
Brand Guidelines
Motion

Credits
Logotype: Bastarda Type
Motion [Nicolas Varela @_polygraph_]
Visual Direction [Diego Aguilar Villalobos]

Onda Team
Haziq Azizi