Onda Technology
"Compras que conectan, historias que nos unen"

2025

Client: Onda Technology

Spark movement through thoughtful design. Each element, from a single item to a bold collector, can ripple outward and redefine an entire category. A brand that makes waves, together.

Onda lives at the intersection of collectors, sellers, art, and technology. More than a marketplace, it’s a cultural hub where a single item, a dedicated collector, or a passionate seller can spark a new movement. The brand needed guidelines that could capture this duality — the power of the individual and the strength of the collective — in a way that felt both inspiring and practical.

We started by defining Onda’s essence: individuality fuels collective progress. Every contribution, no matter how small, has the potential to inspire, reshape, and redefine. From there, we built a framework that shifted focus away from transactions and toward stories. Onda isn’t just about objects; it’s about the people behind them, the narratives they carry, and the ideas they bring to life.

The guidelines translate this vision into a clear system. A voice that is confident and inclusive. A visual language that is clean and contemporary, yet flexible enough to evolve. Templates and examples that empower teams and collaborators without limiting creativity. Every detail was designed to make the brand feel purposeful, consistent, and alive.

The result is more than a manual. Onda’s brand guidelines act as a narrative compass, protecting the integrity of the identity while giving it room to grow. They ensure the brand stays true to its vision — whether telling the story of a single collector or amplifying the force of an entire community.

Creative Direction, Visual Identity Systems and Brand Guidelines

Creative Direction & Design:
ThirtyTwo Studio
Assistant Art Director:
Draav (Diego Aguilar)
Logo Refinement:
Bastarda Type
Motion Design:
Polygraph (Nicolás Varela)
Onda Technology Inc